Circular Materials4Future

The circularity of our product world is at the top of many designers’ lists of requirements. In addition to product design that supports requirements for repairability, reusability, and recycling, the choice of circular materials that can be returned to the raw material cycle is particularly important.

Closed material cycles

At the invitation of the organizers of this year’s Berlin Design Week, Prof. Dr. Sascha Peters will offer a deep dive into the materials world of tomorrow. The examples range from time-honored materials from long-forgotten times to materials that promote biodiversity in nature and highly developed biomaterials for technical applications.

Register at: www.lu.ma/user/bdw
www.berlindesignweek.com

Program

​14:00
From Strong Design to Strong Design Brand

​How great design becomes a great brand.
With Design Bridge and Partners, David Wendt (OBJEKTE UNSERER TAGE), Simone Lüling (ELOA Lights) & Jules Villbrandt (Herz&Blut).

​15:00
Design City Berlin: Always Talent, Never Champion?

Berlin designers and leading design journalists get down to business: Can Berlin grow into a true design capital, and how? Can Berlin truly become a global design capital?
Mit Flip Sellin (COORDINATION), Julie Schlömer (JMES WORLD), Felix Rasehorn (WINT – Design and Research Lab) and Jasmin Jouhar (MAGAZIN).

​16:00
The 7th Sense: How Instinct Shapes Uncommon Ideas

Intuition is no accident – it’s a tool for brave ideas.
Creatives from various WPP agencies discuss gut feeling, creative tension, and what happens when you stop over-planning and start trusting.
A conversation about rule-breaking, aha-moments, and living the 7th sense.

​16:30
How to find uniqueness in the Age of AI

​How to Find Uniqueness in the Age of AI
What makes a brand truly unique in an algorithm-driven world?
WPP agencies and their clients explore how to sharpen the sense for the uncommon – creating identities that not only stand out, but resonate deeply.

​17:00
Materials4Future: Circular Materials for Designers

Prof. Dr. Sascha Peters (Haute Innovation) shares insights into the sustainable materials of tomorrow – visionary and practical.

​17:30
Circular Materials: When Innovation Meets Reality

Panel with Prof. Dr. Sascha Peters, Maxie Schneider, Natalija Miodragović (Matters of Activity) & Henning Rieseler (Studio F. A. Porsche). What does it really take for circular materials to go mainstream?

​18:00
PARALLEXE: Can AI Bring People (Back) to the Table?

Chantal Pisarzowski presents a project exploring AI, dialogue, and social cohesion.

​18:30
Closing Keynote: Jan Mirus (Berlin Design Week)

Common Sense – a passionate case for human-centered design and why common sense might be our most powerful tool for the future.