haute innovation


From Material to a marketable Product – the importance of creative industry for material-based innovation processes

Launch conference of the series of events: Material shapes Product

June 24, 2010, Offenbach

Location: HfG Offenbach
Organiser: Aktionslinie Hessen-Nanotech of the Hessian Ministry of Economics, Transport, Urban and Regional Development in co-operation with HAUTE INNOVATION
Presentation and Program Development: Dr. Sascha Peters
Partners: VDIDHessen Design, Traid Fair Frankfurt 

Innovative materials is the big trend. This is shown by the numerous libraries, databases and trade fairs, like the Material Vision (24th to 26th May 2011), which have been successfully developed on this subject in recent years. When we used to develop materials with specific functionality to a problem before, we are now seeing materials and manufacturing processes in such a wide variety of technology available that almost everything seems possible. This has far-reaching consequences for our understanding of traditional technology driven innovation. What successful innovation processes often lacks today, is not the technological innovation in terms of functional quality, but the success and above all, fast transfer of innovation into a marketable product.


For this reason, the action line Hessen-Nanotech of the Hessian Ministry for Economics, Transport and Regional Development of Hessen Agentur offer these new series of events, which was developed in conjunction with materials expert Dr. Sascha Peters (Haute Innovation). The partners included in the series: Trade Fair Frankfurt, Hessen Design Association and the Association of German Industrial Designers (VDID).



10 a.m.: Introduction

"Innovative Materials: A technology focus in Hessen", Axel Henkel (Hessian Ministry of Economics, Transport, Urban and Regional Development)

"Material form: From the material world to the expedient", Prof. Frank Zebner (HfG Offenbach)

"Material Vision – Enabling innovation through co-operation dynamics between technology, design and architecture", Anja Diete (Messe Frankfurt), Antonia Roth (Rat für Formgebung)


10:45 a.m.: Focus – Materials as drivers of innovation

"Light Car – Open Source: The principle of open innovation processes between design and engineering", Johannes Barckmann (EDAG)

"ccflex: The success story of a ceramic wall plaque", Dr. Frank Weinelt (Evonik Degussa GmbH), Sylvia Leydecker (100% interior), Dieter Buhmann (Marburger Tapetenfabrik)

"Solar Decathlon – Decathlon of sustainability", Prof. Manfred Hegger (TU Darmstadt)

"Smart material developments by architects", Thorsten Klooster (Universität Kassel, task Architekten)


2 p.m.: Sustainable materials and sustainable product development

"Sustainable design, closing the circle: From sustainable materials to a durable product", José Delhaes (Design Planet)

"The potential of natural raw materials for design and product development from an industrial perspective", Dr. Joachim Leluschko (Evonik Degussa GmbH)

"Sustainable Concepts for Green Fashion", Rolf Heimann (Hess Natur-Textilien GmbH)

"Sustainability as an everyday example; bathroom, culture, design", Martin Beeh (beeh_innovation)


4:30 p.m.:  Lightweight and nanomaterials

"Nano technology made in Hessen: New market opportunities for Hessian products", Dr. Andreas Ritzenhoff (Seidel GmbH)

"Usage of metal sponges and metallic hollow sphere structures", Wolfgang Hungerbach (Glatt Group)

"Thermal insulation flock coating", Alexander Bormann (aeroix GmbH)

"Ultra-high strength concrete, thanks to nanotechnology applications for the construction industry", Dr. Gregor Zimmermann, Dr. Thomas Teichmann (G.tecz)

image: metal sponge (source: hollomet GmbH)

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