{"id":13922,"date":"2025-11-26T18:18:44","date_gmt":"2025-11-26T17:18:44","guid":{"rendered":"https:\/\/www.haute-innovation.com\/uncategorized\/leica-watch-strap-made-of\/"},"modified":"2025-12-02T14:18:39","modified_gmt":"2025-12-02T13:18:39","slug":"leica-watch-strap-made-of","status":"publish","type":"post","link":"https:\/\/www.haute-innovation.com\/en\/magazine\/sustainability\/leica-watch-strap-made-of\/","title":{"rendered":"Leica watch strap made of"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”bottom-t-top” width=”7\/12″][vc_single_image media=”13920″ media_width_percent=”100″ el_class=”first-image” uncode_shortcode_id=”193155″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ css_animation=”bottom-t-top” width=”5\/12″][vc_custom_heading text_color=”color-972040″ heading_semantic=”h1″ text_size=”h1″ el_class=”first-head” uncode_shortcode_id=”345716″ text_color_type=”uncode-palette”]Leica presents watch strap made of LOVR[\/vc_custom_heading][vc_custom_heading text_color=”color-972040″ text_weight=”400″ uncode_shortcode_id=”134563″ text_color_type=”uncode-palette”]Plant-based material complements premium range[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”201810″]20 November 2025[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” no_back=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” width=”7\/12″][vc_column_text text_lead=”yes” uncode_shortcode_id=”678837″]<\/p>\n

Leica is now offering a new watch strap for mechanical watches, made from LOVR, a plant-based material developed by the Darmstadt-based startup revoltech. The strap is part of Leica’s official accessory range<\/a>.<\/p>\n

Hemp residues and plant-based additives<\/h3>\n

LOVR\u2122 is made from hemp residue and plant-based additives. It is free of plastics and contains neither PU nor PVC. The strap was specially developed for Leica mechanical watches and produced in Hesse, Germany \u2013 the same region where both companies are headquartered. Thanks to its single-layer structure, LOVR is recyclable. It was developed for applications in fashion, interior design, mobility, and accessories.<\/p>\n

“This is a meaningful moment for us,” says Lucas Fuhrmann, co-founder and CEO at revoltech. “Leica represents timeless design and precision engineering. Seeing LOVR\u2122 used in one of their products shows that new materials are ready for applications where quality and longevity matter.”<\/p>\n

The collaboration exemplifies a shift in product design: towards circular material strategies that focus on performance, transparency of origin, and reintegration into the cycle. revoltech develops circular material innovations for various industries. Founded in Darmstadt in 2021, the company has launched two plant-based material solutions: LOVR and MATTR.<\/p>\n

www.revoltech.com<\/a>
www.leica-camera.com<\/a>[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” no_back=”yes”][vc_column_text uncode_shortcode_id=”212821″]image credit: revoltech[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”bottom-t-top” sticky=”yes” width=”5\/12″][vc_separator sep_color=”color-458992″ el_height=”3px”][uncode_block id=”100″ inside_column=”yes”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Leica is now offering a hemp strap for mechanical watches made from LOVR. LOVR consists of hemp remnants and plant-based additives and comes from the Darmstadt-based materials company revoltech.<\/p>\n","protected":false},"author":2,"featured_media":13919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-13922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"_links":{"self":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/13922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/comments?post=13922"}],"version-history":[{"count":7,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/13922\/revisions"}],"predecessor-version":[{"id":13997,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/13922\/revisions\/13997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/media\/13919"}],"wp:attachment":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/media?parent=13922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/categories?post=13922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/tags?post=13922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}