{"id":13461,"date":"2025-02-20T17:39:29","date_gmt":"2025-02-20T16:39:29","guid":{"rendered":"https:\/\/www.haute-innovation.com\/?p=13461"},"modified":"2025-04-23T17:40:06","modified_gmt":"2025-04-23T15:40:06","slug":"circular-materials4future","status":"publish","type":"post","link":"https:\/\/www.haute-innovation.com\/en\/lectures\/circular-materials4future\/","title":{"rendered":"Circular Materials4Future"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ inverted_device_order=”yes”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”7\/12″][vc_single_image media=”13016″ media_width_percent=”100″ el_class=”first-image” uncode_shortcode_id=”208435″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”5\/12″][vc_custom_heading text_color=”color-972040″ heading_semantic=”h1″ text_size=”h1″ el_class=”first-head” uncode_shortcode_id=”754607″ text_color_type=”uncode-palette”]Circular Materials4Future[\/vc_custom_heading][vc_custom_heading text_color=”color-972040″ text_weight=”400″ uncode_shortcode_id=”191290″ text_color_type=”uncode-palette”]The Berlin Format \u00b7 Berlin Design Week 2025 \u00b7 WPP Campus \u00b7 Berlin[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”150155″]16 May 2025, 17:00[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” no_back=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″][vc_column_text text_lead=”yes” uncode_shortcode_id=”263350″]The circularity of our product world is at the top of many designers’ lists of requirements. In addition to product design that supports requirements for repairability, reusability, and recycling, the choice of circular materials that can be returned to the raw material cycle is particularly important.<\/p>\n

Closed material cycles<\/h3>\n

At the invitation of the organizers of this year’s Berlin Design Week, Prof. Dr. Sascha Peters will offer a deep dive into the materials world of tomorrow. The examples range from time-honored materials from long-forgotten times to materials that promote biodiversity in nature and highly developed biomaterials for technical applications.<\/p>\n

Register at: www.lu.ma\/user\/bdw<\/a>
www.berlindesignweek.com<\/a><\/p>\n

Program<\/strong><\/h3>\n

\u200b14:00
From Strong Design to Strong Design Brand<\/strong><\/p>\n

\u200bHow great design becomes a great brand.
With Design Bridge and Partners, David Wendt (OBJEKTE UNSERER TAGE), Simone L\u00fcling (ELOA Lights) & Jules Villbrandt (Herz&Blut).<\/p>\n

\u200b15:00
Design City Berlin: Always Talent, Never Champion?<\/strong><\/p>\n

Berlin designers and leading design journalists get down to business: Can Berlin grow into a true design capital, and how? Can Berlin truly become a global design capital?
Mit Flip Sellin (COORDINATION), Julie Schl\u00f6mer (JMES WORLD), Felix Rasehorn (WINT \u2013 Design and Research Lab) and Jasmin Jouhar (MAGAZIN).<\/p>\n

\u200b16:00
The 7th Sense: How Instinct Shapes Uncommon Ideas<\/strong><\/p>\n

Intuition is no accident \u2013 it\u2019s a tool for brave ideas.
Creatives from various WPP agencies discuss gut feeling, creative tension, and what happens when you stop over-planning and start trusting.
A conversation about rule-breaking, aha-moments, and living the 7th sense.<\/p>\n

\u200b16:30
How to find uniqueness in the Age of AI<\/strong><\/p>\n

\u200bHow to Find Uniqueness in the Age of AI
What makes a brand truly unique in an algorithm-driven world?
WPP agencies and their clients explore how to sharpen the sense for the uncommon \u2013 creating identities that not only stand out, but resonate deeply.<\/p>\n

\u200b17:00
Materials4Future: Circular Materials for Designers<\/strong><\/p>\n

Prof. Dr. Sascha Peters (Haute Innovation) shares insights into the sustainable materials of tomorrow \u2013 visionary and practical.<\/p>\n

\u200b17:30
Circular Materials: When Innovation Meets Reality<\/strong><\/p>\n

Panel with Prof. Dr. Sascha Peters, Maxie Schneider, Natalija Miodragovi\u0107 (Matters of Activity) & Henning Rieseler (Studio F. A. Porsche). What does it really take for circular materials to go mainstream?<\/p>\n

\u200b18:00
PARALLEXE: Can AI Bring People (Back) to the Table?<\/strong><\/p>\n

Chantal Pisarzowski presents a project exploring AI, dialogue, and social cohesion.<\/p>\n

\u200b18:30
Closing Keynote: Jan Mirus (Berlin Design Week)<\/strong><\/p>\n

Common Sense \u2013 a passionate case for human-centered design and why common sense might be our most powerful tool for the future.[\/vc_column_text][uncode_share layout=”multiple” bigger=”yes” no_back=”yes”][vc_column_text uncode_shortcode_id=”144769″]<\/p>\n

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image: Orange Leather (design: Diana Drewes; photo: Marie Jacob)<\/p>\n<\/div>\n

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[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ sticky=”yes” width=”5\/12″][vc_separator sep_color=”color-458992″ el_height=”3px”][uncode_block id=”100″ inside_column=”yes”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

16 May 2025 \u00b7 WPP Campus \u00b7 Berlin Design Week<\/strong><\/p>\n

Prof. Dr. Sascha Peters offers a deep dive into the materials world of tomorrow \u2013 sustainable & visionary. He also discusses the question of what will truly enable circular materials to prevail.<\/p>\n","protected":false},"author":2,"featured_media":13017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-13461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lectures"],"_links":{"self":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/13461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/comments?post=13461"}],"version-history":[{"count":4,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/13461\/revisions"}],"predecessor-version":[{"id":13466,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/13461\/revisions\/13466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/media\/13017"}],"wp:attachment":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/media?parent=13461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/categories?post=13461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/tags?post=13461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}