{"id":11636,"date":"2023-04-23T16:10:13","date_gmt":"2023-04-23T14:10:13","guid":{"rendered":"https:\/\/www.haute-innovation.com\/?p=11636"},"modified":"2023-05-22T16:14:00","modified_gmt":"2023-05-22T14:14:00","slug":"floral-foam-made-from-cut-flowers","status":"publish","type":"post","link":"https:\/\/www.haute-innovation.com\/en\/magazine\/sustainability\/floral-foam-made-from-cut-flowers\/","title":{"rendered":"Floral foam made from cut flowers"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;7\/12&#8243;][vc_single_image media=&#8221;11639&#8243; media_width_percent=&#8221;100&#8243; el_class=&#8221;first-image&#8221; uncode_shortcode_id=&#8221;158648&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;color-972040&#8243; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; el_class=&#8221;first-head&#8221; uncode_shortcode_id=&#8221;214011&#8243; text_color_type=&#8221;uncode-palette&#8221;]Floral foam made from cut flowers[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-972040&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;176553&#8243; text_color_type=&#8221;uncode-palette&#8221;]Environmentally friendly alternative to phenol formaldehyde foams[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;168232&#8243;]21 April 2023[\/vc_column_text][uncode_share layout=&#8221;multiple&#8221; bigger=&#8221;yes&#8221; no_back=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;7\/12&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;175459&#8243;]Conventional flower inserts are primarily made of phenol-formaldehyde foam. Thai designer Irene Purasachit uses discarded cut flowers to create an eco-friendly floral sponge, diverting paper and textiles.<\/p>\n<h3>40% of all cut flowers are not sold<\/h3>\n<p>Over time, we have gotten used to being able to buy a huge selection of fruit and vegetables in supermarkets, regardless of the season. Even in the winter months there are always bulging buckets with all kinds of flowers in addition to the perfectly formed red strawberries. Whether it&#8217;s roses, tulips or carnations, we can buy them all year round.<\/p>\n<p>Cut flowers fare the same as dead-straight cucumbers and flawless <a href=\"https:\/\/www.haute-innovation.com\/magazin\/nachhaltigkeit\/nachhaltige-batterie-aus-apfelresten\/\" target=\"_blank\" rel=\"noopener\">apples<\/a>. On the way to the trade, 40 percent of the flowers are thrown away from the originally imported goods. An enormous amount that has so far found its way into the composting plants unused.<\/p>\n<p>Irene Purasachit uses the easily identifiable organic waste to produce paper, textiles and an environmentally friendly foam. She now offers this to florists and consumers as a sustainable and, above all, plastic-free alternative, free of chemicals and made from 100% plant fibers.<\/p>\n<p>She succeeded in this development during her master&#8217;s degree at Aalto University in Helsinki. Irene Purasachit is currently receiving a grant from <a href=\"https:\/\/designfarmberlin.com\/farmers\" target=\"_blank\" rel=\"noopener\">DesignFarm Berlin<\/a> to turn the development into a marketable product.<\/p>\n<p><a href=\"https:\/\/irenepurasachit.com\" target=\"_blank\" rel=\"noopener\">www.irenepurasachit.com<\/a>[\/vc_column_text][uncode_share layout=&#8221;multiple&#8221; bigger=&#8221;yes&#8221; no_back=&#8221;yes&#8221;][vc_column_text uncode_shortcode_id=&#8221;327252&#8243;]image credit: Irene Purasachit[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; sticky=&#8221;yes&#8221; width=&#8221;5\/12&#8243;][vc_separator sep_color=&#8221;color-458992&#8243; el_height=&#8221;3px&#8221;][uncode_block id=&#8221;100&#8243; inside_column=&#8221;yes&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Thai designer Irene Purasachit uses discarded cut flowers to make eco-friendly floral sponge, paper and textiles.<\/p>\n","protected":false},"author":2,"featured_media":11640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-11636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"_links":{"self":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/11636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/comments?post=11636"}],"version-history":[{"count":0,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/posts\/11636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/media\/11640"}],"wp:attachment":[{"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/media?parent=11636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/categories?post=11636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haute-innovation.com\/en\/wp-json\/wp\/v2\/tags?post=11636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}